VFFs – Not just a great wingman

Our secret is out.  Vibram Five Fingers are undoubtedly good conversation starters, and therefore undeniably great wingmen.

This made us think; by the law of large numbers alone, surely by now some boy and girl are very happy together, and would never have met if not for these curious anti-shoes.

But suppose the social value of these much feted shoes goes beyond the romantic.  What if Vibram Five Fingers are arguably making our communities stronger?

Social Capital refers to the number and strength of bonds between members of a community.  Higher overall levels of social capital in a community has been shown to be associated with everything from healthier to more productive communities (caveats aside about organized criminals or self-serving politicians also tending to have very large amounts of social capital).

Just for fun, here’s some rough mental math about the effect of Vibram Five Fingers on social capital:

  • A friendly source working in retail for a sports store in D.C. estimated that around 5 thousand Vibram Five Fingers have been sold by their establishment this year.  Let’s say that this number is half of the total VFFs that have been sold to D.C. residents this year, including other retailers and online purchases.  This means that there are now 100,000 mesh-wrapped toes on 10,000 runners darting around our nation’s capital.
  • Let’s say that on average these runners run 2 days a week (over last 3 warmer months).  Next, let’s assume (based on personal experience) that these runners average one random conversation with a stranger every other time they run (many times, it’s more).  On the whole that would mean that 120,000 conversations have happened between Vibram Five Finger wearers and perfect strangers this year, which would not have happened otherwise.
  • The next step is to determine what percentage of random conversations between strangers and Vibram Five Finger wearers on the street typically lead to an actual friendship (romantic or otherwise), the fundamental unit of social capital.  If we assumed that 1 in 100 interactions results in an invitation to join a running club, a discovery of a shared friend or coworker, a swapped phone number, etc., we could attribute 1,200+ new acquaintanceships to Vibram Five Fingers this year.  To take it a step further, if on average a person has 130 acquaintances, and 5-6 very close friends (personal experience), odds are that 5% of these 1,200 acquaintances may, in time, become close friends.  Therefore, we could attribute 60 or so new close friendships in Washington, D.C., this year, to Vibram Five Fingers.

This is all just-for-fun, psuedo-statistics, of course.  But it begs the question: If we could see this kind of an effect from random interactions prompted by shoes, what would the value be if we each said something kind to a stranger, or did something unexpected and helpful,  once a day?  Those clever boy scouts and their “do a good turn daily…”

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